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The Economic Value
of Strategic Retreats
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From the Desk of Jeffrey Davis
Retreats are usually recognized for their spiritual
and recreational benefits rather then their strategic or economic
value. However, many top organizations and individuals have also
used retreats as a catalyst for change and a tool for creating
lasting economic value. Indeed, many of the world's most successful
intellectual, military and political leaders have used retreats
as a vehicle for creating change.
Successful entrepreneurs recognize that a well-executed
retreat can have a profound positive impact on the economic value
of corporations. More than twenty-five years ago, I attended my
first strategic retreat for a major division of Johnson & Johnson.
At that time, I did not appreciate or encourage retreats and focused
on traditional meetings or on-site visits where senior executives
and managers confronted issues head-on during business hours.
Today, after several years of executing successful
strategic retreats, I have a stronger appreciation for their ability
to help organize, focus and facilitate change. Now, I constantly
recommend strategic retreats to entrepreneurs who need to build
a stronger corporate culture, deal with organizational issues
and implement or refine a new strategic plan.
In our MagePage feature, Mage Consultant Courtland
Booth explains the power retreats can have on employees throughout
an organization. It was Court's talent as a facilitator that helped
change my mind about retreats. He details how retreats can help
executives encourage teamwork, mutual respect and recognition
among their employees.
This newsletter will help you plan and implement
your next strategic retreat.
-- Jeffrey Davis, Chairman and Founder, Mage,
LLC
"Leap of
Faith"
In 25 years of work as an adult educator and
specialist in action learning I have witnessed plenty of emotionally
charged moments when people learn something new and important.
In fact, some people experience truly life-changing emotions during
the time they share with their colleagues in an adventure-based
program.
The following is an example of a strategic retreat's
effect on a Fortune 1000 division manager. Let's call him
Gene. Here is his story, through my eyes:
The deep green oaks above him outline a slight
figure. Gene stands alone, motionless and erect, on top of an
impossibly tall, slender pole, gazing down upon his management
team. The team members are silent, waiting and watching with their
faces pointed upwards.
Gene looks straight ahead and his knees begin
to tremble almost imperceptibly as the minutes pass by. A horizontal
bar hangs suspended, ten feet in front of him. He glares at it,
as if he could make it move by sheer force of will and desire.
It doesn't move. More time passes.
His team breaks the silence. "How are you doing,
Gene?" says Mary, from below, concerned. "You can do it!" exclaims
Mark. "We're with you, Gene!" several voices call out, together.
Gene bends down, ready to leap. He pulls his
helmet snug, tugs on his harness and rope, and takes a deep breath.
He jumps.
Time slows, almost stops. Gene is airborne with
his arms outstretched, fingers reaching. His reach fails as his
fingertips only graze the bar and he begins to fall.
Suddenly, his safety rope tightens and his fall
is arrested, forcing him to swing back and forth above the group.
Whoops, yells and cheers fill the air. His team relaxes the tension
on the rope, allowing him to return gently to the ground. Hugs,
high-fives and congratulations follow. Gene appears a bit relieved
and very proud.
Gene organized a team-building activity at a
Ropes Challenge Course that day. Gene and each of his team members
climbed the "Leap of Faith," a thirty-foot pole leading to a tiny
platform from which they could leap into space toward a trapeze
swing. They also participated in a dozen other exercises that
tested their creativity, emotional stamina, teamwork and leadership
abilities.
Throughout the day, the team experienced challenges
and fears, often followed by success and celebration. The "Leap
of Faith," the most fear-inspiring event, was the last one of
the day. When it was complete, the group moved to their next task
without prompting. They unclipped their ropes and removed their
helmets before forming a circle. I sat down and everyone followed.
This was the moment when my role shifted. No
longer the technical climbing guide, I became a consultant and
facilitator once again. It was time to reflect on the event and
examine the performance of the group and its individuals to learn
and seek meaning.
I posed many questions as the conversation started.
Each person had a unique story to tell about what they had experienced,
and what they witnessed their teammates do. Everyone looked content.
Like Gene, they were deservedly proud of their accomplishments.
Among all the personal stories there was one
common theme. In every instance, people out-performed their own
original predictions. This theme of exceeding goals and expectations
was the main focus of the day and the purpose for the team's program.
So everyone in the group was ready for my next
question. "What enabled such confidence, courage and effort to
produce such terrific results?"
"Knowing that you were there and that you were
holding the rope, the lifeline, gave me confidence," said one
team member to another. It continued around the circle, with each
person recalling the sensitive, well-timed coaching they had received.
Their responses made it very clear that the encouragement and
support of their co-workers made a difference.
Except for Gene, who stated, "It wasn't like
that for me, not at all. I wasn't even aware of your presence.
I could do it because I'm familiar with taking risks. That's all.
That's it." His group, familiar with his aggressive, self-confident
ways, nonetheless looked disappointed, even defeated.
A respected veteran of the team was the first
to speak. "We were there for you, Gene, supporting you the way
we always do. You're a star. We all know that. But everywhere
you go, everything you do, every decision you make, involves your
management team. We spend our lives supporting you and ensuring
your success. Everything you do involves lots of support from
us."
Someone else spoke up. "I think we helped you
a lot, and maybe you just didn't notice." It was silent. Gene
looked thoughtful, then somber. He finally spoke. "You know, you're
probably right. Because of my role and the demands I place on
each of you, you all support every move that I make. You do my
research, write my reports, schedule my day and prep me for every
meeting." He looked around. "There isn't much you don't do for
me," he concluded.
The meaning was clear. "I'm sorry. When I was
up on that pole, it was scary but the most frightening part is
realizing how out of touch I've become. I really do take you for
granted. I realize that your encouragement was calming. It allowed
me to focus. I'm sorry. As your boss I've figured that I lead
you and help you to be successful. I guess it's really the other
way around. I've got some apologies to make. And I should say
thanks," he added.
There were more stories that day, about their
adventures, triumphs and breakthroughs. But that brief episode
was the one that remains a vivid memory. Gene thanked me and said
he had a lot to think about. As he walked to his car he seemed
distracted, lost in thought. This was a more thoughtful person
than the one who walked in eight hours earlier.
How lasting were the results of that single day?
Today, several years later, Gene is a leader who recognizes that
others contribute to his success and appreciates the value of
others.
Wisely, this client recognized that in order
for any team development program to have lasting benefits it requires
follow-up and monitoring. Gene and his team reported that they
learned a lasting lesson that day. Gene understands anew what
he had obviously forgotten. His team's support enables him to
survive, and even to thrive, in their hard-charging, high-stakes
business arena.
Gene's supporters and their efforts have to be
acknowledged and appreciated. Gene's words sum it up. "I helped
create those core values that we all promise to live by. That
simple conversation we shared after the 'Leap of Faith' clued
me in. I really DO live by those values today, and it's paying
off." By Courtland Booth Senior Consultant Mage, LLC
Contributed by : Courtland Booth, Senior Consultant,
Mage, LLC
Eight Rules
for Planning Strategic Retreats
Use retreats to create meaningful organizational
change: Successful strategic retreats confront the issues
that cause your management team to exhibit unhealthy, counter-productive
organizational behaviors. When co-workers experience problems
in a humorous, non-threatening environment, they are more likely
to utilize that experience back at the office to solve the real
issues affecting organizational productivity. We recommend forcing
participants to create and carry out a specific plan of action
to correct organizational issues.
Select an off-site location for your retreat:
Having your retreat in a location and setting away from daily
office distractions allows participants the opportunity to focus
on larger organizational issues.
Plan your retreat well in advance and be clear
about your expectations and outcomes: The most frequent reasons
retreats fail are poor planning and unprofessional execution.
When planning your retreat, make sure to elicit input from all
attendees beforehand. This allows you to establish clear objectives
and encourages participants to take ownership for making the retreat
a success.
Use an outside facilitator to coordinate:
Key among the many good reasons to engage a skilled facilitator
is the neutrality that she/he provides. Someone who is objective
and unbiased is especially useful when controversial issues come
up. The skilled facilitator keeps the group focused on the most
urgent, high-impact issues, while serving as a valuable source
of fresh questions.
Select a dynamic, fair facilitator who creates
consensus: Make certain your facilitator is experienced with
group dynamics, team building and meeting facilitation. Then give
him/her the authority to set and enforce the ground rules, such
as having mutual respect for people speaking, building consensus
and never letting individual participants fail. Remember, participants
often feel insecure about putting forth their issues because they
fear getting singled out or punished. The right facilitator encourages
creativity and prevents group or individual attempts to invalidate
participants' ideas.
Record events and prepare action plans for follow
up: To be successful, the information from the retreat must
be recorded and prepared for review so that an action plan can
be developed and implemented. Many retreats inspire and motivate
people but eventually fail due to poor implementation and limited
monitoring and follow-up. Nothing damages employee morale more
than having a team go through an action planning session with
no resulting individual or group actions.
Strengthen your management team: Use the
experience and knowledge gained to strengthen management and to
create a more effective leadership team for your organization.
Provide retreats regularly: In our experience,
companies that incorporate strategic planning retreats in their
annual planning cycle are better prepared to confront issues before
they become large, and are more proactive in dealing with strategy
and change.
For more information on strategic retreats,
please contact Mage at (781) 449-8366
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