March 2005

SEAFOOD SHOW DAILY

IBSS Preview: Sessions cover range of timely topics, from health and safety to menu planning and supply outlooks.

The 2005 conference lineup will bring you up to date on market trends, food-safety issues, marketing strategies and price and supply forecasts. You'll also gain practical knowledge to put to work after the show, whether you're building a brand, creating a more effective menu or selling the health benefits of seafood. Whatever segment of the seafood industry you serve, you're sure to find something of value. Session descriptions and a partial list of participants are presented here. Both are subject to change. For up to date conference information or to register, go to www.bostonseafood.com/conf.asp.

MONDAY, MARCH 14th

Positive effects of branding your business: Increasing sales and margins
3:30 - 5:00 p.m.

This session is designed to help emerging and growing seafood companies and restaurants expand their business, secure new customers, improve margins, ensure repeat customers and get an edge on the competition. Knowing how to differentiate your company from its competitors and make your service or products unique through effective branding can mean the difference between success and failure. In this session, you'll learn how other companies have created effective brands; how to identify your strengths to make your brand unique; how strong customer service can influence a brand; and how branding can increase your margins. You'll also discover ways to build upon an existing brand.

Presenter: Jeffrey Davis, chairman and founder, Mage, LLC