Yankee Food Service

March 2004

International Boston Seafood Show Features Keynote On Seafood in Today's Technological World

A keynote address on the future of seafood and the challenges facing the seafood industry in today's technological world will take center stage at the 22nd Annual International Boston Seafood Show (IBSS), set for March 14-16, at the Hynes Convention Center in Boston.

Other highlights will be a conference on protein diets and new product competition.

The three-day event, produced by Diversified Business Communications and featuring 750 exhibitors from all over the world, will offer attendees a content-driven conference program highlighting the hottest new trends in the seafood industry.

Sunday, March 14
Moments of Truth: Building Value into Your Business
1:00 to 2:30 p.m.
Room 201

The food service industry is exceptionally competitive and a majority of new companies fail. However, there are ways you can build value into your seafood business to increase its chance of being a success. Boston has always been a major seafood market, but in order to make real money and establish longevity, local distributors need to understand customer service. Not knowing how to build a business and secure repeat customers is a recipe for disaster. More importantly, knowing how to make your service unique, as well as market and sell your products to your customers are keys to success. The panel will discuss the importance of customer service and marketing in the seafood industry. A must-attend for seafood distributors, buyers and shipping companies. You will learn:

- How to find your strengths and make your services unique
- How to expand and improve your customer service
- How to utilize customer service to get repeat customers
- How to enhance your marketing efforts
- How to hire and train employees
- How to handle business functions that can be dragging you down
- How to expand your business

Speakers:
Jeffrey Davis - Mage
Panel - Stavis Seafoods/Inland Seafoods